.Fashion Week Stockholm SS18 opens on Wednesday, August 30. You can look forward to a three-day event celebrating the best of Swedish fashion, design, and textile. Fashion Week Stockholm SS18 starts on August, 30 and ends on September 1. This year’s new main venue is Grand Hôtel, where you will see newcomer Totême and all of your favorite fashion brands from Sweden.

This year’s debutant Totême New York-based, but founded by Swedish couple Elin Kling and Karl Lindman. Totême has built a reputation as a high-quality Swedish brand with a global appeal and appeared in several global magazines. See Harper’s Bazaar and Elle, to see just how well Totême established itself as a flagship brand for Swedish fashion. For this year’s event, Grand Hôtel has picked up the torch as the main arena partner from Berns. Additionally, Nelly.com & American Express take over as main sponsors.

This season is initiated by Whyred, a long-time favorite of Stockholm’s fashion magazines. Thursday, August 31st, opens with the glamorous Valerie, we will be fixating on the newcomer: Totême. Björn Borg is the natural bridge between fashion and sports. This year they hi-jack the Royal Tennis Club to show their See-Now-Buy-Now collection. Björn Borg SS18 is a collection of a certain vintage and cross-media aspect to it, designed in collaboration with the upcoming film BORG, premiering the following week.

“Fashion Week Stockholm grows and evolves every season with new visions and new creativity thanks to collaborative brands. It marks fashion as the most important creative industry in Sweden.” Says Emma Ohlson, the General Secretary of the Association of Swedish Fashion Brands (ASFB).

Other brands presenting their spring collections include:

ATP ATELIERBECKMANS COLLEGE OF DESIGNBUSNELDAILYROUTINE,
DAISY GRACEDIANA ORVINGEMELIE JANRELLHAALHARGREAVES STOCKHOLMHOPEHOUSE OF DAGMARHUNKYDORYIDA KLAMBORNIDA SJÖSTEDTL’HOMME ROUGE, RESCHIARODEBJERSTANDSTYLEINVALERIEWHYRED

Additional events include Swedish Fashion Talents and Stockholms Auktionsverks amazing Jewelry and Accessory Lounge. Events are held at the Grand Hôtel. Vapensalen, Strömsalongerna, Terrassen, and Rutabaga will be the venue for partner activation, press lounge, seminars, mingles and press events. The fashion brand and e-commerce platform Nelly.com will end the week with a grand official closing party.

The schedule for Fashion Week Stockholm SS18

Wednesday, August 30, 2017

13.00 Whyred Spegelsalen, Grand Hôtel Stockholm
14.00 Stylein Bolinderska Rummet, Grand Hôtel Stockholm
15.00 Busnel TBA
16.00 By Malina Spegelsalen, Grand Hôtel Stockholm
17.00 Stockholms Auktionsverk Bolinderska Rummet, Grand Hôtel Stockholm
18.00 Rodebjer TBA
19.00 ATP Atelier TBA
20.00 Naim Josefi Spegelsalen, Grand Hôtel Stockholm

Thursday, August 31, 2017

11.00 Valerie Bolinderska Rummet, Grand Hôtel Stockholm
12.00 Swedish School of Textiles Spegelsalen, Grand Hôtel Stockholm
13.00 Jewelry & Accessory lounge Stockholms Auktionsverk, Nybrogatan 32
14.00 Jennifer Blom Bolinderska Rummet, Grand Hôtel Stockholm
15.00 Ida Sjöstedt TBA
16.00 House of Dagmar Spegelsalen, Grand Hôtel Stockholm
17.00 Totême TBA
18.00 Stand Bolinderska Rummet, Grand Hôtel Stockholm
19.00 Hope TBA
20.00 Björn Borg Royal Tennis Club
21.00 J Lindeberg TBA

Friday, September 1, 2017

11.00 Newhouse Spegelsalen, Grand Hôtel Stockholm
13.00 Emelie Janrell Bolinderska Rummet, Grand Hôtel Stockholm
14.00 Swedish Fashion Talents Spegelsalen, Grand Hôtel Stockholm
17.00 Lazoschmidl Bolinderska Rummet, Grand Hôtel Stockholm
18.00 Diana Orving Spegelsalen, Grand Hôtel Stockholm

For more information about Stockholm Fashion Week, see the official website.

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