.Fashion Week Stockholm SS18 opens on Wednesday, August 30. You can look forward to a three-day event celebrating the best of Swedish fashion, design, and textile. Fashion Week Stockholm SS18 starts on August, 30 and ends on September 1. This year’s new main venue is Grand Hôtel, where you will see newcomer Totême and all of your favorite fashion brands from Sweden.
This year’s debutant Totême New York-based, but founded by Swedish couple Elin Kling and Karl Lindman. Totême has built a reputation as a high-quality Swedish brand with a global appeal and appeared in several global magazines. See Harper’s Bazaar and Elle, to see just how well Totême established itself as a flagship brand for Swedish fashion. For this year’s event, Grand Hôtel has picked up the torch as the main arena partner from Berns. Additionally, Nelly.com & American Express take over as main sponsors.
This season is initiated by Whyred, a long-time favorite of Stockholm’s fashion magazines. Thursday, August 31st, opens with the glamorous Valerie, we will be fixating on the newcomer: Totême. Björn Borg is the natural bridge between fashion and sports. This year they hi-jack the Royal Tennis Club to show their See-Now-Buy-Now collection. Björn Borg SS18 is a collection of a certain vintage and cross-media aspect to it, designed in collaboration with the upcoming film BORG, premiering the following week.
“Fashion Week Stockholm grows and evolves every season with new visions and new creativity thanks to collaborative brands. It marks fashion as the most important creative industry in Sweden.” Says Emma Ohlson, the General Secretary of the Association of Swedish Fashion Brands (ASFB).
Other brands presenting their spring collections include:
ATP ATELIER, BECKMANS COLLEGE OF DESIGN, BUSNEL, DAILYROUTINE,
DAISY GRACE, DIANA ORVING, EMELIE JANRELL, HAAL, HARGREAVES STOCKHOLM, HOPE, HOUSE OF DAGMAR, HUNKYDORY, IDA KLAMBORN, IDA SJÖSTEDT, L’HOMME ROUGE, RESCHIA, RODEBJER, STAND, STYLEIN, VALERIE, WHYRED
Additional events include Swedish Fashion Talents and Stockholms Auktionsverks amazing Jewelry and Accessory Lounge. Events are held at the Grand Hôtel. Vapensalen, Strömsalongerna, Terrassen, and Rutabaga will be the venue for partner activation, press lounge, seminars, mingles and press events. The fashion brand and e-commerce platform Nelly.com will end the week with a grand official closing party.
The schedule for Fashion Week Stockholm SS18
Wednesday, August 30, 2017
|13.00||Whyred||Spegelsalen, Grand Hôtel Stockholm|
|14.00||Stylein||Bolinderska Rummet, Grand Hôtel Stockholm|
|16.00||By Malina||Spegelsalen, Grand Hôtel Stockholm|
|17.00||Stockholms Auktionsverk||Bolinderska Rummet, Grand Hôtel Stockholm|
|20.00||Naim Josefi||Spegelsalen, Grand Hôtel Stockholm|
Thursday, August 31, 2017
|11.00||Valerie||Bolinderska Rummet, Grand Hôtel Stockholm|
|12.00||Swedish School of Textiles||Spegelsalen, Grand Hôtel Stockholm|
|13.00||Jewelry & Accessory lounge||Stockholms Auktionsverk, Nybrogatan 32|
|14.00||Jennifer Blom||Bolinderska Rummet, Grand Hôtel Stockholm|
|16.00||House of Dagmar||Spegelsalen, Grand Hôtel Stockholm|
|18.00||Stand||Bolinderska Rummet, Grand Hôtel Stockholm|
|20.00||Björn Borg||Royal Tennis Club|
Friday, September 1, 2017
|11.00||Newhouse||Spegelsalen, Grand Hôtel Stockholm|
|13.00||Emelie Janrell||Bolinderska Rummet, Grand Hôtel Stockholm|
|14.00||Swedish Fashion Talents||Spegelsalen, Grand Hôtel Stockholm|
|17.00||Lazoschmidl||Bolinderska Rummet, Grand Hôtel Stockholm|
|18.00||Diana Orving||Spegelsalen, Grand Hôtel Stockholm|
For more information about Stockholm Fashion Week, see the official website.